Google has officially announced the debut of AdSense for Mobile, bringing its ubiquitous ad format to mobile Web pages, reports TechCrunch.

AdSense for Mobile will work very much like traditional AdSense. Advertisers will be able to bid, through an auction system, for ad placement on mobile-friendly pages. The new program is specifically meant for online publishers who have optimized their sites for mobile display or who offer mobile-friendly versions.

Just days ago, Google announced the availability of AdWords for the mobile platform.