Advertising is expected to grow at a rate of 6-7 percent per year through 2009, reaching $260.9 billion, "driven primarily by the migration of advertising dollars from traditional to new media," according to the "Communications Industry Forecast" by Veronis Suhler Stevenson, reports AdWeek. Moreover, consumer spending for media is expected to exceed $1,000 per year, per person for the first time in 2009 - having surpassed the $1 trillion mark in 2008 - with the average consumer expected to spend 10 hours per day with media, largely DVDs and the internet.

The "new advertising media" category is forecast to grow 20.7 percent this year to $37.9 billion, compared with traditional media advertising that is expected to grow 3.2 percent this year. New-media advertising is projected to grow at an annual rate of 16.9 percent through 2009, while traditional media advertising grows at a rate of 4.3 percent.

The report's classification of "new advertising media" includes cable and satellite TV, satellite radio, the internet, and ads on movie screens and in video games.

All advertising together is forecast to grow at an annual rate of 6.8 percent through 2009, surpassing the 3 percent growth rate of the five years leading to 2004.

However, consumers are expected to spend less of their media time with ad-based media (e.g., TV and radio) and more on consumer-supported media (e.g., cable, the web, books), which will account for about 46 percent of consumer time spent on media in 2009, up from 36.4 percent in 1999.