"Coke side of life" is
slightly psychedelic

AdMob and Coca-Cola have banded together for a click-to-video mobile campaign targeted to certain handsets, says iMediaConnection.

Leveraging AdMob video-to-handset technology and rich content from Coke's Bottle Films, ads include both graphic and text elements on Web pages tailored for mobile viewing. Each spot leads to a Coca-Cola landing page where users can watch consumer-generated shorts showcasing "the Coke side of life."

Pleased about Coke's decision to take hands, AdMob CEO Omar Hamoui calls the collaboration "a great validation of the AdMob Marketplace and mobile advertising in general."