AdMission ads on AutoWeek

AdMission has added a function to its rich media platform that allows advertisers with local elements — like automotive brands and car dealers — to combine the benefits of branding with direct marketing.

The AdMission platform streamlines the display ad process by merging branded templates with product inventory in real-time. Ads can then be adapted, based on targeted data provided by advertisers.

AdMission automatically adds targeted data, like inventory at a nearby car dealership, to high-profile rich media ads. Users can even query product inventory directly within the ad unit.

The resulting hybrid direct response/display ad performs two to three times better than traditional display ads on average, according to information from the company.

Admission leaves no rich media opportunity unturned. Ads can be expanded, host video playback, and allow users to conduct live in-ad product searches.