Fresh from receiving $7 million in funding from Spark Capital, ad optimization firm AdMeld is launching an ad platform to help publishers maximize gains from digital ad networks.

The offering provides better targeting and dynamic pricing options, coupled with "industry best practices" to route publishers' remnant inventory to wanting advertisers. It has been in beta for eight months.

According to AdMeld, the system was built from scratch, based on its analysis of existing market offerings.

"One of the biggest challenges that online publishers continue to face is how to effectively monetize discretionary inventory," said Michael Barrett, appointed CEO of AdMeld, where "both publishers and ad networks wind up making more money while spending significantly less time and resources."

Barrett formerly served as EVP/CRO for Fox Interactive Media.