AditAll is bringing online ad-creation tools, initially intended for web video, to the television market.

AditAll allows advertisers to create video ads for insertion in online video. Now, the company will expand distribution of those ads into mainstream television.

The company will piggy-back Google's TV Ads platform to present spots to TV audiences. AditAll expects its cross-media reach will differentiate it from competitors in the do-it-yourself ad-creation field.

Developing an ad through AditAll costs between $300 and $500, with additional costs depending on distribution options.