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Adify Launches Vertical Ad Network for Gay Community

Yesterday Adify launched the Gay Ad Network, an aggregation of influential gay and lesbian publishers that feature over two dozen partners and preside over 200 websites.


The Gay Ad Network provides advertisers with the opportunity to introduce brands to the desirable gay community, which boast the following facts and figures:

  • According to DoubleClick, 68 percent of gay online surfers are between the ages of 18-34, better educated, better paid and generating more discretionary income than the average American
  • 64 percent of gay Americans are more likely to buy products targeted to them via gay media
  • Gay online advertising has increased by 33 percent year over year for the past five years. And ad spend hit a record high in 2006 with $223.3 million invested into the community
  • On its own, the gay and lesbian press has grown almost three times the rate of other consumer magazines, per a previous report from MarketingCharts

Launch partners in the Gay Ad Network include Window Media Properties, Out in America Network, Connexion.org, OutSports, GayCities, and ProudParenting, among others.

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