To support the launch of the KG 3 sneaker, Adidas rolled out its "Step Inside KG" interactive campaign, using a website that tells the story of NBA star Kevin Garnett's five personalities - leader, hero, kid, warrior, and comedian - writes AdWeek. The campaign was created by EVB San Francisco. "We're now using broadcast technology across the board," said Daniel Stein, CEO of EVB.
"The separation between the people who build websites and the people who make movies is getting narrower every project we do."
