Adidas is ramping up its "Impossible is Nothing" campaign with 30 superstar and everyday athletes sharing their "impossible" stories, iMedia Connection reports.

For the campaign, each athlete selected a defining moment in his/her life and illustrated that event with words and images, which have been integrated into the campaign, which consists of 21 TV commercials, 15 documentaries, one long-format film, behind-the-scenes footage and exclusive digital content.

The rollout will also add social networking, mobile, instant messaging, branded trailers, promotions, prizes and additional elements that encourage consumers to interact with the brand and to take the first step in their personal "impossible" journey.

The concept for the latest version of the campaign was created and executed by Adidas's global advertising partner, 180 Amsterdam (180/TBWA).