A click is just a click...
unless it's your rival's
Online keyword intelligence firm AdGooroo announced the release of the "Top Ad Copy Report," part of its SEM Insight offering. The report went live at the SES conference in San Jose this week.
"For the first time ever, advertisers have a reliable tool to help them discover the most powerful online ad copy," said founder Rich Stokes.
The Top Ad Copy Report provides examples of a given industry's most effective online search ads — a good way for advertisers to gauge whether their competitors are one-upping them in click-thru. Ads' effectiveness is determined based on customizable keyword searches, coverage (percentage of time ads appear for a keyword) and position (whether high or low on the page). High-performing ads are selected based on a secret screening process patented by AdGooroo.
"The report is easy to use and automatically finds the best ad copy in the keywords any particular user has chosen to track," Stokes said.