A new website, Adcandy, is acting as middleman between companies looking for fresh ideas and would-be advertisers, reports Wired (via MediaBuyerPlanner). In exchange for their advertising slogans, catch phrases or campaign ideas, participants could win cash prizes from $50 to $500 and bragging rights when their ideas are used to sell anything from Coke to Levi's jeans.

Adcandy holds contests for specific brands or products. If it sells all the entry data to a company, it splits the profits with the top 20 submissions.