Cavity-sweet technicolor

AdBrite has unveiled a program that enables Facebook application developers to insert ads in their creations, reports ClickZ.

The platform provides an easy way for app developers to monetize their creations and for buyers to find appropriate outlets for their ads.

Media buyers simply select a Facebook channel containing the inventory available to their apps.
AdBrite currently sells ad inventory in about 100 applications for Facebook. Its newly created channel reportedly averages around 10 million page views per day.

The units are ads, not sponsored deals, that charge advertisers per download.