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Ad Revenue Down 20% on 2001

cnet: "Year starts slow for Web ads"

"Web ad revenue totaled $2.98 billion for the first half of 2002, according to industry trade group Interactive Advertising Bureau and consultancy PricewaterhouseCoopers. That marks a 22 percent decline from the previous six months and a 20.8 percent drop for the comparable time frame in 2001. The quarterly survey, called IAB Internet Ad Revenue Report, showed sales in the second quarter that reached $1.46 billion, a 4.1 percent dip from the first quarter."


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