MediaPost: ARF Meeting Looks At GenNext

Better sharpen your Gen Y chops. Tuesday’s Advertising Research Foundation seminar looked at the future of advertising and saw life beyond the baby boomers. [..]

Technology will continue to play an important role. Many panelists said the Internet was still an important part of their media mix, but the biggest tech topic of the day was TiVo.

Just like ARF old schoolers to care more about a TV phenomenon than the Internet.