Three major advertising trade groups asked regulators to reconsider limits the Federal Communications Commission put in place on advertising to kids, according to MediaPost. The FCC previously redefined "commercial matter" to include house ads promoting content from publishers and broadcasters. Perhaps most objectionably, the Commission limited the capability of advertisers to put web addresses on ads targeted to children. The Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising Federation all objected with a common statement that the measures would put "premature, speculative, and unreasonable barriers on the interaction between TV and the Internet."
