SearchEngineLowdown: WebSourced to Merge with MarketSmart and Create Complete Marketing & Advertising Solution

The North Carolina-based company that owns WebSourced and KeywordRanking agreed to buy out MarketSmart, a 45-person advertising and PR firm, also based in the South. The move shows an interesting combination - so far avoided by most mid-sized and large agencies - of traditional marketing services and tactical web search capabilities. To date, almost all ad agencies have been outsourcing these duties, if they handle them at all.