MediaPost: Media Buyers: At Long Last, Clients Catch On To Internet

Marketers and agency executives at Internet Advertising World in New York seem to agree that 2004 is the year the client "gets it," trusting interactive media to deliver efficient results at significant media volumes. Interesting, a Procter & Gamble executive on a panel declined to comment, perhaps predictably, on upcoming online spending levels - several times predicted to explode due to philosophical and media agency changes - instead indicating that increases may not appear that significant.