Adland: Stealth advertising & ad-creep

Adland nicely summarized an LA Times story on the various flavors of online ads that don't look to consumers like ads at all, like viral marketing and the use of shills. Advertisers such as Robert Liodice, head of the Association of National Advertisers, say they recognize overt advertising can't compete against the more subversive forms of marketing in terms of getting attention and in terms of the intensity of the communication to viewers.