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Ad-Funded iTunes May Be Underway, Says UK Copyright Tribunal

Published documents from the UK Copyright Tribunal's recent decision on online royalty rates reveal telling information about Apple's plans for iTunes, according to a report from Music Ally.


In a Tribunal debate, iTunes Vice President Eddie Cue was quoted as saying Apple will only pay ad revenue in cases in which "that revenue is earned as a result of an advertisement, sponsorship or a click-through link located on a Licensed service […] and only where the Licensed Service is offered to the User at a price which has been artificially depressed to reflect such revenue."

Judge Fysh, overseer of the Tribunal's decision, also remarked, "iTunes may well carry advertising in future - hence their interest in these Applications."

Documentation on the UK Copyright Tribunal's rulings are available here (pdf).

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