Published documents from the UK Copyright Tribunal's recent decision on online royalty rates reveal telling information about Apple's plans for iTunes, according to a report from Music Ally.
In a Tribunal debate, iTunes Vice President Eddie Cue was quoted as saying Apple will only pay ad revenue in cases in which "that revenue is earned as a result of an advertisement, sponsorship or a click-through link located on a Licensed service […] and only where the Licensed Service is offered to the User at a price which has been artificially depressed to reflect such revenue."
Judge Fysh, overseer of the Tribunal's decision, also remarked, "iTunes may well carry advertising in future - hence their interest in these Applications."
Documentation on the UK Copyright Tribunal's rulings are available here (pdf).