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Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Health Data Policy Prior to New Product Launches

Ad Fraud:

  • AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerify's Matt McLaughlin, who does a good job of not revealing too much about the workings of the firm's technology, but does note that the move to programmatic is pushing advertisers to bring media buying, and even things such as fraud detection in-house.


  • As predicted here not long after Google's experiment with "authorship" ratings started, it has proven to be pretty worthless, and Google is running away from it. For a quarter or two it was the new "it girl" of search optimization people, who appear to be the only people who flocked to it, inspiring hundreds of renewed blogging efforts - mostly, it appears, about authorship ratings.


  • With many rumors pointing to an iWatch coming in September (despite the fact that Apple's new product category introductions tend to involve disappointed rumor readers for an average of about 3 years) Apple changed its data policy for acceptable app behavior on its iOS operating system, preventing the sale of health data to marketing firms.


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