Saving the world, one
ad spot at a time

Interactive agencies and publishers may be considering ways to promote "carbon neutral" ad space, according to Internet News, reports Environmental Leader.

The Institute for Sustainable Communications is seeking to work with groups like The Green Grid, and also hopes to receive funding from ad agencies and other groups, which will ideally help quantify what computing resources are used to generate ads, content and e-mail.

The hope is that ad agencies and publishers will see value in promoting themselves as "certifiably carbon neutral" through a paid certification process.

The ISC has since received calls from four different interactive agencies looking to calculate the carbon footprint of their ads.