Acxiom said Friday that it took control of online marketing services provider Digital Impact, DM News reports. Acxiom announced its intent to buy Digital Impact on March 28 and made a $140 million tender offer, or $3.50 per share of common stock. The deal is expected to complete this week. Acxiom will then name three representatives to the Digital Impact board of directors to replace members who resigned. When the deal was first announced, Acxiom's Charles D. Morgan said a growing need for integrated online and offline marketing solutions sparked the acquisition.