Seeking to mirror offline direct marketing efforts, Acxiom is rolling out a new service combining behavioral targeting and re-targeting features, reports ClickZ.

Acxiom will use consumer demographic data on the household level to target ads based on the behavior exhibited by those households and others in that demographic segment.

Those who show an inclination toward certain transactions, but have not yet converted on them, will also be re-targeted to drive potential consumers to pull the trigger on the purchase.

The re-targeting technology comes from EchoTarget, a network Acxiom acquired just this past September. Ads will be delivered to sites in Acxiom's Relevance X network in the form of display ads, though other formats are planned for the future.