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Acura, go2 Launch Mobile Site for Golfers

Mobile content provider go2 has launched go2 Golf, a mobile web application that caters to golf enthusiasts with content from Golf Digest and information on local courses and other relevant information.

The WAP mobile site, which can be accessed through all major cell phone carriers, will target the 30 million golfers in the U.S. and is being sponsored by Acura, DM News reports. Acura sponsors reminders on the site and provides links photos and product information for the 2007 Acura MDX.

Los Angeles interactive agency Genex helped build the car campaign through go2's Mobile Product Showcase.

Golf Digest's content for the mobile site includes top rankings of golf courses, equipment, retailers and other tips. The mobile service will include the 2007 PGA tour schedule, local weather forecasts, turn-by-turn driving directions and easy access to nearby points of interest, including a menu-based search for golf information.

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