Online advertising technology provider Accipiter Solutions this week announced the general availability of AdMarket, an automated inventory management solution that helps web publishers create an ad marketplace for advertisers to bid for placements within the publishers' sites.

"AdMarket is unique from other CPC solutions because it gives publishers direct influence on advertisers, the ability to control bidding rates and, importantly, (ensures) full disclosure on revenue share," said Brian Handly, Accipiter CEO.

Prior coverage:

- Accipiter Extends Ad Trafficking Services to U.S.
- U.K. Online Ad Serving Solutions Market to Grow 18 Percent
- ShareBuilder Relies on AdManager Hosted
- Clear Channel, Accipiter in Ad Integration Deal