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Accipiter Extends Ad Trafficking Services to U.S.

Online advertising technology firm Accipiter Solutions today announced it has extended ad trafficking services to U.S. clients to help them administer the campaign management process. Accipiter's international ad trafficking team acts as an extension of clients' ad operations staff. The process includes the installation and management of AdManager Hosted, including assistance with ad tagging.

"Our new ad trafficking services can be customized to manage as much or as little of the agency contact as the client desires," said Brian Handly, Accipiter CEO. "We want to make it easy for our clients to leave the details to us while they focus on other core business activities."

The Accipiter team would receive insertion orders from advertisers via the support portal; it would set up and test ads prior to placing them live on the site, as well as provide reporting via scheduled reports or custom reports; it would also perform inventory forecasting and provide recommendations while monitoring overall campaign results, providing optimization as needed, the company said.

Accipiter also said the service can manage ad traffic activities for rich media, including DHTML, Flash, pop-ups, audio, video, streaming audio and video, and wireless.

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