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Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation

Absolut Hunk

It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk. The ad spoof has already prompted Absolut to name a drink after it and sparked an online viral clamor looking for copies of the ad.

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viral marketing & buzz
intrusive formats
alternative marketing
women
advertainment
cross media
major brands
consumer packaged goods
entertainment
sex sells

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