Web traffic research company Hitwise provided MarketingVOX with data showing that About.com's new relaunch of its site appears to be working to increase traffic considerably. Its U.S. marketshare of site traffic increased 43 percent on April 27 relative to the same day a week prior.

Hitwise ranked About.com at number 97 in the search engine and directories category on the launch day. It ranked 29 in the education and reference category. Hitwise and MarketingVOX will look back after some time to determine how much the redesign was able to boost its position.