ABC News Now, a broadband channel available to users by subscription, has launched an online, 24-hour cable channel available for free to users who agree to watch an ad in its entirety, MediaPost writes (via MediaBuyerPlanner). The "day-pass" model allows users to access the site's content for the entire day. Ads on News Now include the "must-see" spot (currently for AT&T Inc.) as well as ads from various sponsors and plugs for ABC programming throughout the footage.