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ABC FAS-FAX: Top Papers' Circulations Decline


That's life, Sinatra said

Of the top 25 daily newspapers in the US, only four had circulations gains for the six-month period ending Sept. 30 over the year-earlier period, according to Audit Bureau of Circulations (ABC) FAS-FAX preliminary numbers issued earlier this week, writes Editor & Publisher (via MarketingCharts).

USA Today, the largest US newspaper, increased circulation 1.04 percent, to 2,293,137; No. four Los Angeles Times increased 0.5 percent; No. 16 The Philadelphia Inquirer increased 2.31 percent; and No. 22 St. Petersburg Times increased 0.04 percent.

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According to data reported for 538 daily US newspapers, circulation declined 2.5 percent to 40,689,617 compared with the average for the second and third quarters (combined) of 2006; for 609 Sunday papers, circulation dropped 3.5 percent to 46,771,486.

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Of the top 25 Sunday papers, just three had circulation increases in the six-month period ended Sept. 30, compared with the average for the year-earlier period, according to the E&P report.

No. six Houston Chronicle gained 0.09 percent; No. 20 St. Louis Post-Dispatch gained 0.43 percent; and No. 23 St. Petersburg Times increased average Sunday circulation 0.85 percent.

Some other highlights:

  • The Wall Street Journal was down 1.53 percent, to 2,011,882.
  • New York Times circulation fell 4.51 percent to 1,037,828 and Sunday circulation fell 7.59 percent, to 1,500,394.
  • New York Post daily circ was down 5.2 percent, to 667,119; Sunday fell 5 percent, to 405,486.
  • New York's Daily News declined 1.7 percent, to 681,415; Sunday decreased 6.8 percent, to 726,305.
  • Los Angeles Times daily circ grew 0.5 percent to 779,682; Sunday fell 5.1 percent to 1,112,165.
  • Washington Post circulation was down 3.2 percent to 635,087; Sunday was down 3.9 percent, to 894,428.
  • Chicago Tribune daily circulation slipped 2.9 percent, to 559,404; Sunday fell 2 percent, to 917,868.
  • Boston Globe circulation fell 6.6 percent, to 360,695; Sunday fell 6.5 percent, to 548,906.
  • San Francisco Chronicle daily circulation was down 2.9 percent, to 365,234; Sunday circulation was down 0.66 percent, to 430,115.

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