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A Full-page Ad Before the Front Page?

I just saw a full page ad for Renault on El Mundo, which loaded before I could even see the site's front page, so it's by definition not an interstitial. There's a small El Mundo logo in a blue strip above the ad that you can click on, but you mainly see the animated ad against its black background.

Am I the last one to notice or is this an unusual or even brand new practice?


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