Emerging Interests: Email Marketing 101 and Then Some

A great report, helpfully split into the following parts:

• Introduction
• Industry Overview
• Industry Overview Chart
• List Development and Maintenance Tips
• The Importance of Relevance, Frequency and Consistency
• Ensuring Readability
• Email Success Stories
• The Spam Battle Rages on
• Anti-Spam Tips and Resources
• Recommended Resources
• Email Terms and Definitions