Restaurant chain Hooters has rolled out a mobile campaign that uses a mix of QR technology, a mobilized Facebook page and a contest to drive engagement. When customers scan the code they are redirected to Hooters’ mobile-optimized Facebook page to enter a contest. The winner receives a trip to meet sports broadcaster and football analyst Lee Corse in New Orleans, Mobile Marketer writes.

The Right Demographic

QR codes are still an emerging technology for many consumers but new user data from comScore suggests Hooters is correct in deploying it in its latest mobile initiative. comScore reports that the people more likely to scan a QR code are male (60.5% of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100,000 or above (36.1 percent). They also are more likely to scan codes found in newspapers/magazines and on product packaging — and do so while at home or in a store.