Cuervo Tequila achieved an 80 percent response rate to a mobile marketing campaign for their Cuervo De Mayo event, reports Netimperative (via MediaBuyerPlanner). The company used i-movo's voucher-based mobile marketing platform to manage the guest list for a London Cinco De Mayo party.

Using Splendid Communications, Cuervo invited consumers to enter the draw for tickets through a national PR campaign, London print and outdoor advertising, and a radio promotion on London station XFM. David Tymm, CEO at i-movo, says that by deploying a voucher-based SMS system, the invitation appealed to exactly the right target audience.