Boston-based 80108 Media is launching a new text-messaging service to bring event information to cellphone users via texting, reports MediaWeek.

Users visit the 80108 website and input their cell number and set up an interest profile. The company then sends text messages to that number when events come up that match the specified interests.

The service is being tested in Boston and will later expand to other urban centers. The company has not yet decided on a business model and says it will likely include mobile internet content in the future.