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56 Percent of Internet Population Views Streaming Video

comscore media metrix.jpg

More than 94 million people in the U.S. - 56 percent of the domestic internet population - viewed a streaming video online in June 2005, according to comScore Media Metrix's Online Video Ratings, reports MediaBuyerPlanner. Over the three months ending in June, the average consumer viewed 73 minutes of streaming video content per month.

Of particular interest, comScore found that the hard-to-reach 18-34 year-old male demographic views an even greater amount of streaming content, at 84 minutes a month.

Other findings: male users, who represent 50 percent of the total online population, account for 61 percent of all video streamers; male and female viewers spend virtually the same amount of time viewing online video content (72.4 and 70.6 minutes respectively); and in June, the daytime daypart (from 10 a.m. to 4:30 p.m.) had the most streaming activity, with 18 streams per streamer, followed by late night (1 a.m. to 7 a.m.) with nearly 17 streams per streamer.

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