The original 'killer app'

Ad associations, such as the 4As, are sweating over new tobacco ad rules that could send ripples of implication across other industries, reports AdAge.

Industry trade groups claim that the rules, including one that says the audience for an ad must be no more than 15 percent under 18, amount to censorship and are un-Constitutional. Legislators, however, defend their responsibility to limit the advertising of products that kill people.
That Congress is about to formalize tobacco advertising regulations, which the industry has already volunteered to follow, is not the concern of the group or others. It's that the act of making them enforceable could encourage similar lines of action from those seeking curbs on alcohol and food advertising.

The abiding concern of groups involved is with the definition of products that kill. Critics of alcohol and junkfood marketing believe these items contribute to early death or illness, warranting - with just the right kind of pitch - potentially as much government imposition.