3D technology was seemingly a trend that peaked in 2010 when the movie Avatar was released. Subsequent titles scrambled to film movies in the technology–or enhance those already in production–because of the popularity. Marketers watched the activity with interest, and tried their own experiments with 3D digital advertising. Interest, however, faded on the part of consumers and marketers, replaced by other technology in the mobile sphere, such as QR codes.
Google’s Glasses project, though, has brought the spotlight back to this and related technologies.
Leading the way are videos–a key channel for marketers and an area where they plan to increase social media efforts, according to Social Media Examiner. YouTube just announced it will convert all short-form videos uploaded in 1080p to 3D. It is an expansion of a beta feature launched last year.
Gaming As Well
More gaming platforms are testing the technology as well. Last month ProGaming Platforms reported that it is finalizing development of a social 3D flash game, and will integrate it with its multiplayer online gaming and reward-processing platform.
Tamir Levinas, CEO of ProGaming Platforms, said the company launched the project to take advantage of opportunities in the online advertising industry, "which is craving such a product. As soon as integration with our gaming platform is completed, we intend to retain key individuals in the online EU advertising industry who have already expressed great enthusiasm for this online game to market and distribute our social 3D flash game."