CRM Daily: eBay Experience Provides E-Tailing Lessons

Hidden within this interesting article on the eBay eTailing explosion is an interesting percentage quoted from a study. While 44 percent of customers visited a retailer site directly, 37 percent started their shopping experience at a portal or retail aggregator (assumed to mean search engines and shopping sites such as shopping.com, pricegrabber, or even eBay). In order for search and the aggregators to thrive, that number needs to stay high.