Think 393i will
resonate with the crowd?

Digital agency 360i has just purchased i33 Communications, a web design and app builder, reports AdWeek.

i33's clients include Target, Adidas and PBS. The 40-strong firm will continue to operate under the i33 name.

360i, which supports more than 200 employees, provides SEO, media planning and buying, social media outreach, site and application development assistance. It recently became the lead digital shop for Borders.

Financial terms of the acquisition were not disclosed.