The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

35 Percent of Senior Execs are Gaming at Work


'We have unfinished business
in my office. Bring the Wii.'

Among white-collar workers surveyed, nearly a quarter (24 percent) said they play casual videogames "at work."

35 percent of CEOs, CFOs and other senior executives also said they play at work, according to a PopCap Games survey targeting white-collar workers, reports MarketingCharts.

With conservative estimates pegging the casual gaming market at over 200 million people, the representative sample suggests that as many as 80 million white-collar workers play casual games, PopCap said.

The following are among the key findings of the study:

All white-collar workers

Of the 2,842 white-collar workers surveyed, 98 percent said they played casual games at home and 24 percent said they played during work hours. Of those who said they played during work hours:

  • 14 percent admitted they had played casual games during business meetings or conference calls, with two thirds (65 percent) of those saying they did so at least once a month.
  • 61 percent said they play during lunch or other official break periods.
  • 52 percent said they play "during my work day, when I need a short break."
  • 19 percent said they play "at the end of my work day, to unwind."
  • 11 percent said they play "at the beginning of my work day before I get started."

Senior Executives

Among white-collar gamers who participated in the survey, 9 percent identified as "senior executives" - CEOs, CFOs, presidents and other C-level executives - and they indicated a considerably higher frequency of play, including at work:

  • 35 percent of senior executives said they play casual games at work, vs. 23 percent of other white-collar gamers.
  • 70 percent said they play "during work, when I need a short break," vs. 49 percent of other white-collar gamers.
  • 61 percent said they play once a day or more frequently during each work day, vs. 51 percent of other white-collar gamers.
  • 71 percent said their typical game-play session at work lasts 15 minutes or longer, vs. 62 percent of other white-collar gamers.

MarketingCharts has additional findings from the study.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research