The U.S. Census Bureau has unveiled a draft RFP for its 2010 Census marketing campaign, which it expects to be worth $250-$300 million over three years.

The Census Bureau is asking for comment on the draft and won't issue its final request for proposals until early next year, Ad Age reports. The Census Bureau asks in the draft that the winning bidder be responsible for developing a communication strategy and planning and buying media, as well as conducting public relations and other promotional activities, including regional efforts.

The proposal specifies that certain percentages of the work have to be handled by small, minority-owned, women-owned and veteran-owned businesses.

The proposal also mentions that performance incentives will be included, and asks for feedback on how they might be implemented. The three-year contract would start on Aug. 31, 2008.