ClickZ reports that game publisher WildTangent is partnering with 24/7 Real Media to serve ads dynamically into its downloadable games and track the number and duration of impressions. The first game featuring the technology, "Snowboard Super Jam," puts the Jeep and Oakley brands in the game as both sponsors and advertisers. The ads appear on the free, demo versions of the downloadable games and on the fully registered versions.