Digital marketing firm 24/7 Real Media has released Open AdStream 6, which it says is the industry's first ad management platform that combines web analytics and behavioral targeting with a "world-class" ad serving and campaign management platform, allowing web publishers to improve results, maximize revenue and lower operational costs. Open AdStream 6 is being rolled out to customers worldwide, starting in North America, then Europe and Asia.

Open AdStream 6 provides campaign intelligence from a single interface, allowing publishers to make more informed campaign decisions in real time rather than manually transfer data among separate analytics, behavioral targeting and ad serving applications.

"Yesterday's proprietary, standalone solutions cannot deliver the efficiencies and real-time business intelligence that marketers need to make effective decisions and execute them in real time," 24/7chairman and chief executive officer David J. Moore said in a statement.