24/7 Real Media announced a new version of its search engine marketing platform, Decide DNA 6, to help search marketers more efficiently automate, streamline and manage the entire campaign management process. The platform adapts to the constant flow of features and technology requirements introduced by the big three U.S. search engines and major search, content and shopping engines worldwide, the company said in a statement.

"The flexibility we built into the new Decide DNA 6 platform allows us to anticipate and quickly respond to the constantly shifting feature sets of major search, content and shopping engines around the world so that our customers experience fewer disruptions to their SEM campaigns," said David Adel, product manager, advertiser solutions for 24/7 Real Media.

"In addition…Decide DNA 6 delivers the largest global reach of any SEM platform," he said, supporting keywords deployed across multiple search engines, and in multiple countries, currencies and languages.