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24/7 Real Media and Vindigo Partner for Mobile Ads

Mobile content provider Vindigo announced a partnership with 24/7 Real Media this morning to send mobile ads via 24/7's Open AdStream system. 24/7 adopted the wireless applications protocol (WAP) to enable the sending of ads that could be regularly accepted by a wide variety of mobile phones and applications. When viewing Vindigo's WAP materials, viewers can see targeted ads, and clicking can allow viewers to go to advertiser-specific pages, possibly with opt-in email options.

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