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24/7 Issues Top 10 Online Advertising Predictions

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Yesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. The top five predictions: Consumer-generated media will become increasingly attractive to advertisers; advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better targeting/reporting capabilities; advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect" (ad skipping); brand advertisers will drive the next wave of growth for the paid search market; best practices in localized mobile marketing will be perfected overseas.

Predictions 6-10: Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys; technology and better data access will transform online advertising success to a formulaic equation; Japan will be the next frontier for paid search and interactive marketing; mobile carriers will adopt new ad models to boost revenue beyond usage; performance-based pricing models will demonstrate the true value of search engine marketing as a lead-generation channel.

A brief explanation regarding each prediction is available at 24/7's site.


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