Ad and search marketing firm 24/7 Real Media announced this morning it would join the WPP family. Benefits to 24/7 shareholders skimmed the cream at $11.75 per share with a payout valued at $649 million net, reports Yahoo.

The final offer was a 30 percent premium over the average closing price of 24/7 shares for the last 60 trading days, a sum that garnered unanimous approval from both companies' Boards of Directors.

The freshly-inked agreement commits 100 percent of 24/7 shares to WPP coffers and is expected to finalize in Q3 of 2007.