MediaPost: Voters Elect Web Prime News, Info Source For Campaign '04

Internet made us do it

A new study shows that even more voters will use the Internet for candidate decisions in 2004. About half did in the last elections, strangely split by gender, where only about two in five women used the Internet for political information and four out of five men did.

In a new Burst Media study, almost two thirds of people who say they are certain to vote in the upcoming election say they will use the Internet as an information source, with a roughly equal gender split.