MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

1-800-Flowers Launches Valentine Video Contest on YouTube


Valentines hit YouTube

For Valentine's Day, 1-800-Flowers.com has launched two video contests on a YouTube channel dubbed "The World's Greatest Love Stories."

"Will You Marry Me?" is the first contest, which is seeking video submissions showing people popping the question. The prize is a wedding at a Sandals resort and a diamond ring from Blue Nile.

The second contest asks couples for video valentines. The winning entry will be featured on YouTube's homepage on the big day.

The contests kick off a one year partnership between Google and 1-800-Flowers, according to The New York Times. Google will handle ad placements for Flowers via AdSense.

The two will also launch a free desktop widget allowing users to send virtual bouquets to friends. Another Flowers widget is already available on soon-to-be-Google-rival Facebook.

Flowers will also use Google Audio, Google Print, and Google TV for traditional ad placements.

Related Topics

user experience
major players news
ad technologies & vendors
ad selling
publishing
rich media
search engine marketing
multi-channel marketing
ad buying & planning
campaigns & creatives of note
co-op marketing & partnerships
media convergence
tools & software
advertainment
promotions
ad targeting

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS